Up Against the Boards: An Analysis of the Visual Production of the 2010 Olympic Ice Hockey Games
Work by Lauren Reichart Smith published at Communication & Sport, February 12, 2014. This study represents an analysis of eight games from National Broadcasting Company’s broadcast of the 2010 Olympic ice hockey coverage. Since ice hockey is a sport considered to be “masculine,” the study is ground in hegemonic masculinity. The visual production techniques were analyzed using Zettl’s applied media aesthetics approach to analyze camera shots, angles, motion, and replays. Results show the women’s games to be more visually exciting through the use of camera shots, angles, and slow-motion replay effects. These findings, a departure from previous research, still reinforce notions of hegemonic masculinity, portraying women’s ice hockey as the “inferior” event.