The value of the intangible legacy of sport events

CEO-UAB contributed to the XVII International Congress of the European Committee for Sport History (CESH), held in Barcelona from 21 to 23 of November of 2013 organised by the Ramon Llull University. Berta Cerezuela, Head of Projects at CEO-UAB, raised some challenging issues to an auditorium with more than 60 sport historians on the need to create awareness and to invest in actions to create, preserve, access and experience the memory of sport events as part of the cultural and historical heritage of cities. Berta shared the experience of the memory project, Barcelona Olímpica, based and resulting from the history and the memory of a key and unique moment of the city history: the Barcelona?92 Olympic Games.

Barcelona Olímpica is a joint project of the Barcelona Olympic Foundation – legacy institution created after the Games-, the Barcelona Municipal Archives – holder of the Games official archive-, and our Olympic Studies Centre at the Autonomous University of Barcelona – university unit devoted to research and disseminate the Games. The Project was launched in 2012 and aims to preserve and disseminate the Olympic and sport memory of the city, and to support Olympic and sport studies. Berta’s presentation concluded with a recommendation for event organisers and public administration: “investing in the education, information and knowledge and memory elements of the sport events legacy should be seen as an asset for leveraging the post event impact, as a return of investment for the host city, and as such, it should be included as part of the core legacy management strategy”.

The presentation “Barcelona Olímpica : a knowledge platform for Olympic history of Barcelona” was given as part of a special session devoted to sport archive projects in Catalonia, together with Enric Cobo, General Coordinator of Archives of Catalonia en Department of Culture and Fina Sol…, Records Manager and Archivist at Diputació de Barcelona. The session took place on Friday 22 November at the auditorium of the Olympic and Sport Museum Joan Antoni Samaranch.