The Olympic Games, media, and the challenges of global image making, Nancy Rivenburgh
Cities and nations compete vigorously for the opportunity to host an Olympic Games in an effort to enhance their image on a global stage. While the rewards may be great, so are the risks. Olympic hosts can plan for many aspects of the Games, but ultimately they cannot control how they are presented to the world by international media. This lecture outlines the key factors that influence how global media construct an image of the Olympic host for home audiences.
Nancy Rivenburgh is an Associate Professor in the Department of Communication at the University of Washington in Seattle, USA.