Olympic Studies Centre - Universitat Autònoma de Barcelona ceoie@uab.cat +34 935 811 992  

The Olympic Games and the Media Massive Open Online Course (MOOC), organized by The Olympic Studies Center at the Autonomous University of Barcelona (CEO-UAB) and delivered via the Coursera platform —the most important platform of open online courses

Academics from the University of Southern California, the Sorbonne Nouvelle-Paris III and the Autonomous University of Barcelona (UAB), along with representatives of sports organizations such as the International Olympic Committee (IOC) and ACB.com, recently gathered to analyze the

CEO-UAB has held the first research seminar on Olympism and sport, the event took place on Friday 12 December 2014. The purpose of the seminar is to promote the exchange of knowledge about methodologies, resources, approaches, etc. of

PhD student at CEO-UAB. Born in Brazil, Daniel is a journalist with a Master's degree in communication and media studies at the University of Stockholm. He worked as a research assistant and senior lecturer in Latin American studies at

Article published by Rob Millington and Simon C Darnell published at the International Review for the Sociology of Sport (September 9, 2012) on how online media contribute to social participation and opinion creation on the Rio 2016 Olympic Games.

The awarding of the 2016 Summer Olympics to the city of Rio de Janeiro, Brazil continues the trend of international sports mega-events being hosted in the global South and constructed and promoted as part of long-term development plans and policies. Rio 2016 also connects with the International Olympic Committee?s (IOC) current commitment to international development and global humanitarianism. In this paper, we examine the proliferation of this agenda through official online Olympic communication and compare it against critical perspectives from activist bloggers concerned with development issues specific to Rio 2016. The results support the notions that the internet can be used both to serve and challenge processes of capitalist accumulation and that political debates and contestations, such as those regarding development policy, are increasingly ?amplified? online. We argue, therefore, that while the IOC and Olympic stakeholders use the internet in support of neoliberal and modernist notions of development, online communications also offer important avenues for disseminating current critiques of, and resistance to, Olympic hosting.

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