Olympic Studies Centre - Universitat Autònoma de Barcelona ceoie@uab.cat +34 935 811 992  

Article written by Andrey Makarychev from the University of Tartu, Estonia and Alexandra Yatsyk from the Kazan Federal University, Russia. "This article analyses how two large-scale sports events in Russia shape regional identities and brands, and prompt different social

Article written by Martin Müller from the Universität Zürich, Switzerland, and John Pickles from the University of North Carolina at Chapel Hill, USA. "In the past decade mega-events have entered a new phase of global reach, as post-socialist countries

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