Olympic Studies Centre - Universitat Autònoma de Barcelona ceoie@uab.cat +34 935 811 992  

Sport has always mattered to the media (Boyle and Haynes, 2009; Brookes, 2002; Rowe, 2004). In the digital age of media, we have moved from an age of scarcity to potential abundance of media content delivered through a

Since the Olympic Games Los Angeles'84, the Olympic Movement has a direct control over the Olympic marketing programmes. These commercial agreements have made possible the increase of the Olympic Games in terms of magnitude, which have experienced an

Olympic media scholarship ultimately focuses on those who witness the Olympics in second-hand ways, through various forms of traditional and new media as it is critical to analyze the difference between what happens at the Olympics and what

Miquel de Moragas; Miquel Botella (eds.) (2002): Barcelona: l'herència dels Jocs (1992-2002). Barcelona: Centre d’Estudis Olímpics (UAB), Ajuntament de Barcelona, Editorial Planeta.


 
The book Barcelona: l’herència dels Jocs (1992-2002) offers

The Keys to success: the social, sporting, economic and communications impact of Barcelona'92

Miquel de Moragas; Miquel Botella (eds.) (1995): The Keys to success: the social, sporting, economic and communications impact of Barcelona'92. Bellaterra: Centre d’'Estudis Olímpics, Universitat Autònoma de Barcelona. ISBN: 84-490-0450-0


   
“Barcelona

Les Claus de l'èxit : impactes socials, esportius, econòmics i comunicatius de Barcelona '92

Miquel de Moragas; Miquel Botella (eds.) (1995): Les Claus de l'èxit : impactes socials, esportius, econòmics i comunicatius de Barcelona'92. Bellaterra: Centre d’'Estudis Olímpics, Universitat Autònoma de Barcelona. ISBN: 84-490-0388-1