Olympic Studies Centre - Universitat Autònoma de Barcelona ceoie@uab.cat +34 935 811 992  
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Sport has always mattered to the media (Boyle and Haynes, 2009; Brookes, 2002; Rowe, 2004). In the digital age of media, we have moved from an age of scarcity to potential abundance of media content delivered through a

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Since the Olympic Games Los Angeles'84, the Olympic Movement has a direct control over the Olympic marketing programmes. These commercial agreements have made possible the increase of the Olympic Games in terms of magnitude, which have experienced an

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Olympic media scholarship ultimately focuses on those who witness the Olympics in second-hand ways, through various forms of traditional and new media as it is critical to analyze the difference between what happens at the Olympics and what

Barcelona: l'herència dels Jocs (1992-2002)

Miquel de Moragas; Miquel Botella (eds.) (2002): Barcelona: l'herència dels Jocs (1992-2002). Barcelona: Centre d’Estudis Olímpics (UAB), Ajuntament de Barcelona, Editorial Planeta.


 
The book Barcelona: l’herència dels Jocs (1992-2002) offers

The Keys to success: the social, sporting, economic and communications impact of Barcelona'92

Miquel de Moragas; Miquel Botella (eds.) (1995): The Keys to success: the social, sporting, economic and communications impact of Barcelona'92. Bellaterra: Centre d’'Estudis Olímpics, Universitat Autònoma de Barcelona. ISBN: 84-490-0450-0


   
“Barcelona

Les Claus de l'èxit : impactes socials, esportius, econòmics i comunicatius de Barcelona '92

Miquel de Moragas; Miquel Botella (eds.) (1995): Les Claus de l'èxit : impactes socials, esportius, econòmics i comunicatius de Barcelona'92. Bellaterra: Centre d’'Estudis Olímpics, Universitat Autònoma de Barcelona. ISBN: 84-490-0388-1