Social media and university sport

Conference papers 4 years ago

CEO-UAB contributed to the 12th FISU Forum that took place from March 17th to 22nd, 2014 in Gwangju City, Republic of Korea, organized by the International University Sports Federation (FISU), the Organising Committee of the 2015 Gwangju Summer Universiade and the Korean University Sports Board (KUSB).

Emilio Fernandez Peña, CEO-UAB Director, lectured on social media and university sport. His conference dealt with how the univeristy sport can use the social networking webistes for getting the user’s engagement. The presentation analised the nature, contents and engagement of the presence of FISU on social networking websites. Two models of managing the communication on social networking sites were presented too.

The Forum was devote to the theme “University Sport: A Networking Platform to Advance the Technical, Social and Cultural Skills of Young Leaders” and covered topics such as ethics, social media, gender and leadership.


2014 FISU Forum