Article written by Andrew Billings and Brittany D. Young from the University of Alabama, Tuscaloosa, AL, USA. "A total of 118 hr of sports news broadcast programming was subject to gender clock-time analysis, half from Entertainment and Sports Programming
Article written by Barbara Ravel and Marc Gareau from Laurentian University, Canada. "As reflected by the London 2012 Summer Olympic Games, global women’s participation in sports seems to currently be at its highest levels ever. However, equality between men
We test the hypothesis that women’s empowerment correlates with women’s international athletic success. Greater gender equality (measured using the Gender Inequality Index) is associated with higher participation and medal counts in the Summer Olympic Games from 1996 through
Perhaps the most feminized sport in all modern athletics, figure skating receives primacy within any American Winter Olympic telecast?with all of the gendered language that comes with that featured status. This study revealed 13 significantly different dialogue trends between male figure skaters and the aggregate of other male Winter Olympians. Such a high number of differences highlight the convoluted role of perceived masculinity in sport, with male figure skaters as mediated outliers within the overall composite of Olympic dialogue.
All sixty-nine hours of National Broadcasting Company?s (NBC) 2012 primetime Summer Olympic telecast were analyzed, revealing significant gender trends. For the first time in any scholarly study of NBC?s coverage of the games, women athletes received the majority of the clock-time and on-air mentions. However, dialogues surrounding the attributions of success and failure of athletes, as well as depictions of physicality and personality, contained some divergences by gender.
This study represents an analysis of eight games from National Broadcasting Company?s broadcast of the 2010 Olympic ice hockey coverage. Since ice hockey is a sport considered to be ?masculine,? the study is ground in hegemonic masculinity. The visual production techniques were analyzed using Zettl?s applied media aesthetics approach to analyze camera shots, angles, motion, and replays. Results show the women?s games to be more visually exciting through the use of camera shots, angles, and slow-motion replay effects. These findings, a departure from previous research, still reinforce notions of hegemonic masculinity, portraying women?s ice hockey as the ?inferior? event.
This study represents a content analysis of 10 beach volleyball games for the men?s and women?s team USA during the 2008 Summer Games. Play-by-play commentary and between-play commentary were analyzed for all 10 games, and all court shots and camera angles were coded. Using earlier work examining the existence or presence of gender inequities in mediated coverage of sport in general, the goal was to identify how or if coverage of beach volleyball might still reinforce gender inequities. Findings from the coded visual and verbal coverage suggest that gender difference was not evident in the manifest content of the 2008 Olympic Games. Additional findings and implications are discussed.