Article written by Dongfeng Liu, David Broom and Robert Wilson from School of Economics and Management, Shanghai University of Sport, and Academy of Sport and Physical Activity, Sheffield Hallam University. "Research question:This paper examines the legacy of the Beijing
Work by published at Contemporary Social Science, Special Issue <<The Olympic Legacy>>. Debates around the cultural significance of the Beijing Olympics have tended to focus on the role of the Games as a demonstration of ‘soft power’; as a means of announcing
This study represents a content analysis of 10 beach volleyball games for the men?s and women?s team USA during the 2008 Summer Games. Play-by-play commentary and between-play commentary were analyzed for all 10 games, and all court shots and camera angles were coded. Using earlier work examining the existence or presence of gender inequities in mediated coverage of sport in general, the goal was to identify how or if coverage of beach volleyball might still reinforce gender inequities. Findings from the coded visual and verbal coverage suggest that gender difference was not evident in the manifest content of the 2008 Olympic Games. Additional findings and implications are discussed.